As 2017 comes to a close and the wedding season craziness slows down, I think it’s important to take a step back and reflect on the year – what worked, what didn’t, and what I want to change in 2018. Being an entrepreneur is TOUGH y’all, but it’s also the most rewarding thing on the planet (in my opinion). Now that I’ve completed two years of being a “full-time” photographer, my definition of success has drastically changed. Can I be completely honest, friends? In the beginning of my career, I would scroll through Instagram and play the comparison game… and it crushed me. I would see other photographers hosting workshops, traveling to a new country every other day, shooting 30+ weddings a year, and somehow have a perfectly curated home. 2017 was a year of growth and maturity for me and I’d like to share what my new definition of “success” is!
- Spending more time with my husband and less time in front of a computer screen
- Building a profitable business that I can pass down to my children
- Creating a home with my husband that’s filled with love (and hopefully dogs!)
- Making my emotional and physical health a priority
- Having a consistent marketing strategy that attracts only my ideal clients
Ya know what’s funny? There’s really nothing on this list relating to how many weddings I want to book or how much money I want to make. Earlier this year, I thought being burnt out from working too much = success. Isn’t that a crazy way to live? I mean, who really wants to miss out on life because they’re working around the clock? I sure don’t! I want to be very strategic with my business so I can work less and still be able to sustain our lives comfortably. I think too many people glorify the word “hustle”. Yes, it’s important to work hard but it also shouldn’t consume you.
So, if you’re just starting out or you’ve been hustling for a while… take a step back and realize that other people’s definition of success doesn’t have to be yours!