Hi friends!
Believe it or not, wedding season is halfway over for me — WHAT?! I’ve had a few weeks off from shooting weddings + engagements and I am trying to use this little bit of downtime to focus on areas of my business that need improvement and pinpoint what’s been working! One thing that has definitely worked for me is that fact that I send new CMP brides a cute welcome package to say “hey, thanks!”! Nearly all the items are purchased at Target (shocker!). Personally, I love getting things in the mail…it feels like Christmas!!! Is that weird? Ok maybe. But I want my brides to feel special and that they are a part of something BIGGER than just them. All of my #cmpbrides are strong and beautiful women who deserve to be spoiled!!!
Some old-school photographers might think I’m crazy for doing this, but I truly enjoy sending handwritten notes on girly stationary! I want to make these gals smile :)
This is also a tremendous FREE advertising strategy, too! Yes I spend a little bit of money to put together these cute packages or add a little something extra to their wedding album box, but… IT WORKS. How? What happens when we see something we like and want to share it with people? We take a picture of it and post it to Instagram. DINGDINGDING — free advertising for me :) My clients have taken photos of their CMP welcome packages and posted a photo to their Insta feed and either tagged me or mentioned me in a comment. YESSSSS! I love that they are excited that I sent them something, but it’s also cool to see how many people are exposed to the way I treat my clients :) Also, even just a re-post of an image they like is AWESOME too!
Take a look:
Happy Monday friends!! I am hoping to start a “Monday Motivation” series where I share some tips + advice for other photographers! Feel free to leave comments below and subscribe to my blog!